Introduction

Bullhorn Asset Solutions ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, visit our website, access our customer portal, or interact with us in any way. Please read this Privacy Policy carefully.

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Personal Information

We collect personal information that you provide directly to us, including:

• Contact Information: Name, business name, mailing address, email address, phone number, and fax number
• Account Information: Username, password, and account preferences
• Billing Information: Credit card numbers, billing address, and payment information
• Identification: Driver's license or other government-issued ID (for certain transactions)

1.2 Vehicle Information

To provide repair and maintenance services, we collect and store:

• Vehicle Identification Number (VIN)
• Make, model, year, and type of vehicle
• License plate number and registration information
• Odometer readings
• Service history and repair records
• Vehicle condition reports and photographs
• Diagnostic codes and technical information

1.3 Service Information

We maintain records of:

• Service appointments and scheduling information
• Work orders and estimates
• Invoices and payment history
• Parts purchased and warranty information
• Communications and correspondence
• Customer preferences and special instructions

1.4 Technical and Usage Information

When you access our website or customer portal, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, access times
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies

1.5 Communications

We collect information from your communications with us, including:

• Phone calls (which may be recorded for quality assurance)
• Emails, text messages, and online chat messages
• Social media interactions
• Feedback, reviews, and survey responses

2. How We Use Your Information

We use the information we collect for various business purposes, including:

2.1 Service Delivery

• Providing repair and maintenance services
• Scheduling and managing appointments
• Processing estimates and invoices
• Maintaining service records and vehicle history
• Communicating about service status and updates

2.2 Account Management

• Creating and managing customer accounts
• Providing access to the customer portal
• Authenticating users and preventing fraud
• Maintaining account security

2.3 Payment Processing

• Processing payments and refunds
• Billing and invoicing
• Managing credit accounts
• Detecting and preventing payment fraud

2.4 Communication

• Responding to inquiries and customer service requests
• Sending service reminders and notifications
• Providing maintenance recommendations
• Sending promotional materials and special offers (with consent)

2.5 Business Operations

• Improving our services and customer experience
• Analyzing usage patterns and trends
• Conducting research and development
• Managing warranty claims
• Complying with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• Payment Processors: To process credit card payments and handle billing
• Parts Suppliers: To order parts and manage warranties
• Diagnostic Services: To access vehicle diagnostic databases and technical information
• Cloud Storage Providers: To store and manage data securely
• Communication Services: To send emails, SMS messages, and notifications
• Analytics Providers: To analyze website and portal usage

3.2 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our Terms of Service and other agreements
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Respond to emergencies

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity or successor.

3.4 With Your Consent

We may share information with third parties when you explicitly consent or direct us to do so.

3.5 Insurance and Warranty Claims

We may share vehicle and service information with insurance companies and manufacturers for warranty and claim purposes.

4. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Secure socket layer (SSL) technology for online transactions
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Employee training on data protection and privacy
• Physical security of our facilities and equipment

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on the type of information:

• Service Records: Maintained for at least 7 years for warranty, liability, and tax purposes
• Financial Records: Retained for at least 7 years as required by law
• Account Information: Retained while your account is active and for a reasonable period thereafter
• Marketing Data: Retained until you opt out or request deletion
• Legal Holds: Information subject to legal holds is retained until the hold is lifted

After the retention period expires, we securely delete or anonymize your information.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy in a portable format.

6.2 Correction

You have the right to request correction of inaccurate or incomplete information.

6.3 Deletion

You have the right to request deletion of your personal information, subject to legal and contractual limitations.

6.4 Opt-Out

You have the right to opt out of:

• Marketing communications (unsubscribe links provided in emails)
• SMS/text message notifications
• Sale of personal information (we do not sell personal information)
• Certain cookies and tracking technologies

6.5 Restriction

You have the right to request restriction of processing in certain circumstances.

6.6 Object

You have the right to object to certain processing of your information.

6.7 Withdraw Consent

Where we rely on consent, you have the right to withdraw it at any time.

To exercise your rights, please contact us at:
Email:
Phone:

We will respond to your request within 30 days. Some requests may require verification of your identity for security purposes.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience and collect usage information.

7.1 Types of Cookies We Use

• Essential Cookies: Required for website and portal functionality
• Performance Cookies: Help us understand how visitors use our site
• Functionality Cookies: Remember your preferences and settings
• Analytics Cookies: Collect information about site usage and traffic patterns

7.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

7.3 Third-Party Tracking

We may use third-party analytics services (such as Google Analytics) that use cookies to collect and analyze usage information.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete it promptly.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

To exercise these rights, contact us using the information provided below. We will not discriminate against you for exercising your CCPA rights.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

We process your data based on:

• Contract necessity (to provide services)
• Legitimate interests (to operate our business)
• Legal obligations (to comply with laws)
• Consent (where applicable)

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer information internationally, we implement appropriate safeguards to protect your data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications to registered users
• Displaying a notice on our website or customer portal

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

14. Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law. Notification will include:

• Nature of the breach
• Types of information affected
• Steps we are taking to address the breach
• Recommended actions you can take to protect yourself

15. Do Not Track Signals

Some browsers have "Do Not Track" features that allow you to tell websites not to track you. Currently, there is no standard for how websites should respond to these signals. We do not currently respond to Do Not Track signals.

16. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 30 business days.